HONEY FERDINAND

PROFESSIONAL OVERVIEW

CO-ORDINATION EXPERIENCE

LIVE - 2024 - 2026

Communication Strategy: Proactively develop and implement effective internal and external strategies.

  • Social Media Management: Managing profiles and creating engaging content across platforms.

  • Content Creation: Draft press releases, newsletters, and blog posts with a clear, adaptable approach.

SONY MUSIC UK, 4TH FLOOR - 2024

CREATOR STRATEGY

  • Generated regular and timely reports for labels to outline overall campaign performance, ensuring KPIs are met and providing actionable insights to guide decision-making.

  • Successfully delivered multiple creative campaigns by effectively managing project timelines, adhering to budgets, and maintaining focus on overarching campaign objectives.

  • Led the planning and execution of influencer marketing initiatives, including hosting events, coordinating invitations, and managing both paid and organic partnerships, while ensuring seamless project coordination and timely delivery.

SMALL GREEN SHOOTS - 2023

PROJECT ASSISTANT

Lead teams effectively, leveraging tools such as Asana and Notion to prioritize, organize, and manage workloads in dynamic and fast-paced environments.

  • Skilled in pitching and executing collaborative opportunities, adapting strategies to align with partner and brand objectives while navigating evolving priorities.

  • Supplier Coordination and Briefing: Expertise in procuring and managing suppliers, ensuring clear communication and adaptability to meet shifting project requirements and deadlines.

CITY OF ANGEL - 2019 - 2024

CREATIVE DIRECTOR

Curate and execute creative campaigns from concept to end of project.

  • Develop strategies that allow us to collaborate on marketing opportunities with influencers and relevant creatives.

  • Conceptulized content for shoot days for social media platforms such as TIKTOK and Instagram

EVENT MANAGEMENT EXPERIENCE

Travel & Logistics Coordinator | Red Bull Culture Clash 2025

  • Scheduling & Coordination – Managed complex itineraries, aligning travel plans with event timelines while troubleshooting last-minute changes.Budget & Compliance Oversight – Maintained cost-effective travel solutions while adhering to event policies and logistical requirements.

  • Crisis Management – Quickly resolved unforeseen travel disruptions, ensuring all personnel arrived on schedule without impacting event flow.

ARTIST LIAISON

AFRO NATION PORTUGAL - 2024

COUNTDOWN AFRICA 2023

PANAFROLINK GHANA - 2022

  • Coordination with artists for the Piano People stage for sound checks and performances.

  • Coordinating artist teams and liaising with relevant hospitality, stage, and logistics departments

  • Creating Talent Decks and schedules to ensure set times are clear

  • Managing Artist riders and accreditation

  • Guest Relations & Activity Co-ordinator. Directing the schedule of the event doing administrative co-ordinating before the event to prepare for the day